Bob Hafer - Bob Hafer’s 36 years as a leader in the home building industry has given him an unparalleled insight into the mysteries and marvels of successful new home sales. His teaching philosophy is based on the science of Neuro Linguistic Programming (NLP). NLP focuses on how people relate and communicate with each other; how people make decisions; and how people prefer to be influenced. He has spent the last 15 years studying how people excel and teaching these patterns of excellence to others. His entire teaching approach is contained in this simple thought: In order to lead, you first must follow.

Jeff Shore New Home Sales Training & Shore Select New Home Sales Training - The former national sales director for Kaufman and Broad (now KBHome), Jeff began his homebuilding career as a sales representative in Northern California in 1987. Later he served in a corporate position, creating training programs, coaching managers, and directing sales strategy. Jeff is an acclaimed member of the National Speaker’s Association and a regularly featured speaker at the Pacific Coast Builder’s Conference, the International Builders Show, and SMC’s across the country.   He has authored three books, including Outstanding Sales Meetings and Deal With It!: Mastering 21 Tough Sales Office Situations, which has sold more than 5,000 copies.   His most recent book Tough Market New Home Sales is the indispensable guide for thriving in a challenging market.