Website

We set out to build a website that looked great, was easy to find, easy to navigate, and gave the visitor what they wanted - lots of visual content; photos, videos, plans, etc. We're happy to collaborate with other designers, and for the Kaine website, we worked with an initial site sketch done by one of Kaine's favorites. We built upon that framework to complete the design with a focus on user experience and search engine optimization. Both Kaine Homes and ONeil Interactive agree that the website looks great, gets found easily, and generates leads.

Read on to learn about the site's heavy use of video, the companion mobile website, the Facebook app, and lots more.

> Visit KaineHomes.com

Mobile Website

Visitors to KaineHomes.com from a mobile device (iPhone, Android, Blackberry, among others) are greeted with a trim, but rich version of the full Kaine Homes site. The mobile website includes the core data - contact info, communities, directions, plan description, and starting prices for all Kaine Homes communities. For some added relevance, it features all inventory homes prominently. Using every tool available, the mobile site even features mobile friendly versions of ALL of the video available on the full Kaine Homes website. How's that for a sales tool in the palm of your buyers hand?

> Go to KaineHomes.com from your mobile phone

Video, Video, Video

Video is found in every component of the new KaineHomes.com. The homepage contains four random selections from an extensive library of videos showcasing the Kaine team members discussing what differentiates them from the competition. The community and floor plan pages include video tours and walk-throughs wherever available. Even the About Us page includes a brief video interview where each team member discusses their contribution to the Kaine homebuying experience.

Facebook App

The Kaine Facebook page has always received traffic. The question has always been how to help convert some of that great discussion and engagement into interest and product awareness. As part of this project, we designed a custom Facebook app that allows Kaine to feature a list of communities, complete with photos, videos, and links back to KaineHomes.com from a tab on their Facebook page. As an added bonus, the "share" button allows a visitor to post the community listings to their own Facebook wall complete with an appropriate image, title, and link. To top it all off, we track every click with Google Analytics.

> See the Facebook App

Facebook Like Integration

When Facebook enabled website owners to add the [Like] button to any website, we saw big opportunity. Each floor plan and community has its own Facebook [Like] button. Not only does this make it more comfortable (and require less committment) for a user to "like" a sepcific plan and community rather that Kaine as a whole, but this allows Kaine to do VERY targeted follow-up - reaching prospects who liked a specific floor plan or community. And with each click, comes a new link back to the Kaine Homes website.

Wordpress Integration

The blog is the hub of social activities. Instead of opting for an "offsite" blog, this project kept with the Kaine tradition of making the company blog a part of the company website. We utlized the popular Wordpress blog platform and fully integrated it with the rest of the KaineHomes.com design, making the step from community page to blog page, completely seamless and transparent to a website vistor. We also enabled moderated comments on the blog that allow a user to login using their Facebook identity.

> Visit the Kaine Homes blog

RSS-to-Email Integration

Publishing blog content on the website is great, but its even better when you can use that same material and put it in a prospect's email inbox. ONeil Interactive added the ability for Kaine Homes to selectively merge their blog posts with richly formatted HTML emails and have them automatically emailed to thier prospect databases. That's how we scale your effort.

Content Management System

It goes almost without saying that your website should be an accurate up-to-date picture of your business. You communities, prices, and availabilities change fast. Your website needs to change fast, too. Everything about the Kaine Homes online presence is edited by a single content management system, fully accessible to all Kaine employees. When a Kaine employee changes a price or an incentive, everything is updated - the KaineHomes.com website, the mobile website, and the Facebook app -Instantly.